More jobs from the enquiries you already get. More profit from the jobs you already win.
Most trade and service businesses are leaking money in one of two places: losing jobs they should win, or winning jobs but undercharging. Start with the free Growth Scorecard and see exactly where your biggest leak is.
Built for plumbers, electricians, solar installers, builders, cleaners and other trade and service businesses across Australia.
You don't have a lead problem. You likely have a leak problem.
Most trade and service businesses spend time and money chasing more leads before fixing the five common leaks that quietly cost them jobs, or the profit on the jobs they already win.
Your website misses leads
Most visitors leave without leaving a name. No clear offer, no quick way to get a price and no reason to enquire today. Every one was a possible job.
Your marketing misses the mark
Ads and posts that list your services but don't solve a real problem for the right customer. If it doesn't speak to them, they scroll straight past.
You're slow to reply
The first business to reply usually wins the job. A few hours late, with no follow-up, and the customer has already booked someone else.
Your quote is take it or leave it
One price, trade jargon and no options. When customers can’t see the difference, they just compare the number.
You discount without knowing the cost
Winning every job feels great, until you see the bank account. Flat out but not making money usually means you're not charging enough.On a 30% margin, a 10% discount wipes out a third of your profit on that job.
Social Ladder is here to help you fix this, for good.
I'll show you how to fix every leak in the right order, then teach you how to get more profit from every job. Practical, hands-on advice you can use straight away, built for owners who spend their week on the tools, not behind a desk.
Hands-on, not hands-off
I help you build the fixes into your business: your website, replies, quotes and follow-up. You leave with it working, not a report.
Profit before more leads
Fix your pricing, quotes and win rate first, so every lead you already pay for is worth more before you spend another dollar on ads.
Tools that keep working
The Lead Maximiser captures enquiries and follows them up for you, 24/7, even when you're on a job or on the weekend.
Skills you keep
You'll understand your own numbers and know what to fix next, so you're never again guessing or relying on an agency.
One clear ladder. Climb as far as you need.
Every step is useful on its own. You'll leave each one with a number, a fix or a worksheet, not a sales pitch.
- 1Free · 5 min
Free Growth Scorecard
Get your score out of 100 and a personalised report.
- 2Free book
The Simple Marketing Playbook
The free book that shows you exactly what to fix.
- 3Free · live
Live Masterclass: Fix the Money First
Work out your five numbers live and find your three biggest leaks.
- 4By application
Lead Engine Sprint
8 weeks of small-group coaching to build the fixes into your business, with the Lead Maximiser included.
- 5By application
Growth Board / 1:1
Ongoing support for owners who want to keep growing.
No cold sales calls. You only talk to Steve once you've used the tools and understand the method, so every conversation starts with your real numbers.
Take the free Growth Scorecard.
25 quick questions across the five parts of a healthy trade business. You'll know exactly where you're losing jobs, and what to fix first.
Takes 4–5 minutes. Instant results. No sales call.
The Simple Marketing Playbook
20 chapters. 90 days. More jobs, at better prices, with less chasing. Plain-English fixes you can put in place this week, with worksheets and real examples from Australian trade businesses.
Written for plumbers, solar installers, builders, cleaners, renovators and other trade and service businesses.
Fix the Money First
A free 75-minute live session on Zoom. Bring your numbers and leave knowing exactly where your profit is leaking.
- Your five numbers, worked out live: win rate, average job, cost per lead and more
- The leaks costing trade businesses the most, with before and after examples
- The order to fix them, so you're not doing everything at once
Limited seats per session. Applications for the Sprint open at the end of the masterclass.
Next session: Thursday 3 December 2026
Free. We'll email your joining link and a reminder before it starts.
Lead Engine Sprint: 8 weeks to fix the leaks.
Weekly live sessions where you build the fixes into your own business, with Steve and a small group of other owners. Not theory: by the end it's set up and running.
What's included
- 8 weekly live group sessions: teach, then build it live
- Templates and scripts for replies, quotes, pricing options and follow-up
- Hot seats where your business gets worked through
- The Lead Maximiser, set up for your business and running for 3 months
- Personal feedback from Steve on your work
Your lead capture and follow-up system, done for you.
The Lead Maximiser plugs the two biggest leaks for you: visitors who leave without enquiring, and enquiries that go cold before you reply. It runs in the background while you're on the tools.
- Smart lead tools on your websiteQuick quote estimators, calculators and "is this right for me?" checks, branded with your logo and colours. Visitors get a useful answer, and you get their name, email and mobile.
- An instant reply, every timeEvery new enquiry gets an SMS and email within seconds, so you're first to respond, day or night.
- Follow-up that runs itselfAutomatic, friendly follow-up messages until they book or say no, so no lead is forgotten.
- Leads straight to your phoneYou get an alert with each lead's details and answers, so you can call back knowing exactly what they need.
Set up by us during the Sprint and included free for 3 months. After that, keep it running month to month or switch it off. Your choice.
Built for owners who want a system, not a shortcut.
This is for you if…
- You own a trade or service business and want a clear, simple system
- You're busy, maybe winning most jobs, but the profit isn't showing up in the bank
- You're willing to change how you handle enquiries, quotes and follow-up
- You'll put in a couple of hours a week to implement
- You'd rather fix what you have before spending more on ads
This isn't for you if…
- You're looking for a magic ads solution
- You won't change how you handle enquiries and quotes
- You want someone else to do everything without your input
- You're not ready to look at your real numbers
Practical systems for trade businesses, not marketing theory.
I’m Steve Davenport, founder of Social Ladder and author of The Simple Marketing Playbook.
Based in Adelaide, I’ve spent more than 15 years helping trade and service business owners stop leaking jobs and profit. I focus on the things that actually move the needle: turning more website visitors into enquiries, replying faster so leads don’t go cold, automating the follow-up so nothing falls through the cracks, and pricing the work properly.
I don’t rebuild your website. I help you get more jobs from the site you already have — and put simple systems in place so you spend less time chasing work and more time doing billable jobs.
Good questions, straight answers.
I'm flat out on the tools. How much time does this take?
Plan on about two hours a week during the Sprint: the live session plus a little time to put each fix in place. Everything is built to work around a full week of jobs, and the Lead Maximiser does the follow-up so you don't have to.
Do I need to be good with technology?
No. If you can use your phone, you can do this. We set up the Lead Maximiser for you, and every template comes ready to copy and use.
How is this different from hiring a marketing agency?
An agency usually sells you more leads and keeps the know-how. We fix the leaks in the leads you already get first, then teach you how it works, so you understand your numbers and stay in control.
What happens after I apply?
Steve reads every application personally and replies within 2 business days, either with a time for a short call to check it's a good fit, or a recommendation for the best next step. There's no pressure and no hard sell.
What does the Lead Maximiser cost after the 3 months?
It's included free for the first 3 months of the Sprint. After that you can keep it running on a monthly plan or switch it off. We'll go through the options with you before the 3 months are up.
I already win most jobs I quote. Is this for me?
Yes. Winning almost everything is often a sign your prices are too low. We'll work out what each discount really costs you, build price options and test a price rise safely, so you make more from the same amount of work.
I'm not ready for coaching. Where should I start?
Take the free Growth Scorecard. It takes five minutes and shows your biggest leak and what it's worth to fix. Then grab the free book and come along to the free masterclass.
Find your biggest leak in five minutes.
Take the free Growth Scorecard. Your score, your biggest leak and what it's worth to fix it.